B2B: Bigger Orders, Better Unit Economics
While DTC gets all the attention, B2B wholesale can be more profitable per hour invested. One retail buyer can place a €5,000-€50,000 order. That's months of DTC sales in one transaction.
How to Find Wholesale Buyers
1. LinkedIn Outreach
The most effective B2B channel. Search for "Category Manager" or "Buyer" at your target retailers. AI MarketScout's B2B Outreach Generator creates personalized messages in three tones (Professional, Casual, Bold) in the local language.2. Trade Shows
The fastest way to build relationships. Top shows by market:•Netherlands: Huishoudbeurs, Spring Fair
•Germany: Ambiente Frankfurt, IFA Berlin
•UK: Spring Fair Birmingham
•US: ASD Market Week, NY NOW
3. B2B Platforms
•Faire: 700K+ retailers, net-60 payment terms
•Ankorstore: European wholesale marketplace
•Orderchamp: NL-based B2B platform
4. Direct Store Approaches
Walk into independent stores with samples. This works surprisingly well for local boutiques and specialty stores.Target Retailers by Country
The Geo Markets tool lists B2B store targets for each country with specific approach strategies. For example:
•Netherlands: HEMA, Action, Blokker, Bijenkorf
•Germany: dm, Rossmann, MediaMarkt, Müller
•UK: Boots, John Lewis, Selfridges
Your B2B Pitch
Every pitch needs: 1. Product differentiation: Why you, not your competitors? 2. Social proof: Online reviews, sales numbers, press mentions 3. Margin story: Show the retailer how much they'll make 4. Support plan: Marketing materials, training, display options 5. Clear next step: Sample shipment, meeting, pilot order
The Outreach Generator creates all of this automatically for any store in any country.
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