Three Platforms, Three Strategies
Each platform represents a fundamentally different approach to selling online. Your choice depends on your product, budget, and skills.
Quick Comparison
TikTok Shop: The Rising Star
Best for: Products under €30 that look good on video. Fashion, beauty, gadgets, novelty items.
TikTok Shop's commission is only 5% — the lowest of major platforms. The algorithm can send massive traffic to new sellers. Live shopping conversion rates can hit 10%.
The catch: Availability is limited (US, UK, Southeast Asia). Not yet in most EU countries. Demand is unpredictable — you can go viral one day and have zero sales the next.
Amazon: The Established Giant
Best for: Products people actively search for. Electronics, supplements, home goods.
Amazon's 310M monthly visitors and built-in trust mean high conversion rates (10-15% vs 2-3% for DTC). FBA handles everything from storage to customer service.
The catch: 15% referral fee + FBA costs can eat 30-40% of your revenue. Intense competition. You don't own the customer relationship.
Shopify: The Brand Builder
Best for: Building a brand, subscription products, high-margin items, niche products.
Full control over branding, pricing, and customer data. Transaction fees are only 2.9%. Email lists, retargeting, and customer loyalty are yours forever.
The catch: Zero built-in traffic. You need to drive every visitor through ads, social media, SEO, or influencers. Customer acquisition costs can be high.
The Smart Move: Multi-Channel
The most successful sellers in 2026 use 2-3 platforms. Start with one, prove the model, then expand. AI MarketScout's Platform Comparison tool helps you pick the right combination.
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